It has been a properly-accepted proven fact that in sales, leads are very important simply because without leads, there might be no sales.
A lead is: “a contact (individual or a company) with action potential, that has showed interest in our products or services”
Acquiring leads today may be very tedious, particularly in terms of online business.
However, some strategies are built specifically to address this issue.
Among the best strategies ever known to assist Internet marketers acquire quality leads is the lead seize page or the squeeze page, the CEO of a great brake pads manufacturer company, explained us how they achieved a 218% sales growth in just 1 year by making use of this strategy.
Since the inception of Internet advertising, more and more individuals have come to realize the significance of leads and making lists. That is why the creation of decide-in lists has been a major breakthrough on this planet of virtual marketing.
In the Internet, it is merely illegal for a marketer to send emails that aren’t solicited, whether they are for business or even private purposes. Spamming, or sending out unsolicited emails is now considered as illegal as per the CAN-SPAM Act .
Therefore, most Web entrepreneurs consider opt-in lists as highly useful advertising devices. With opt-in lists, you’ll be able to send emails to people who have opted to subscribe in your online business promotions and advertisements through emails.
It is for that reason that opt-in lists are deemed as gold to most Web marketers.
As a way to get a good opt-in listing, some data-tech genius has created a device that will simply generate names and emails. This is known as the lead seize page or the squeeze pages. It refers to a selected page in a single web site, or also a single landing page that is built to accumulate e-mail addresses as well as names or other info of the visitors on purpose.
The primary function of a squeeze page is to compel folks to affix the listing or opt-in to subscribe for the lists before getting an entry on the main website.
The problem is that the majority Web marketers are so desperate in boosting their sales that they often misunderstood the aim of squeeze pages.
Most of these folks have the propensity to create some well-written scripts that would require the website visitor to answer some questions.
Sadly, the visitors are usually not aware that they are already being lured to offer some info that would coerce them into becoming a member of an internet site’s mailing list even if it is in opposition to their will.
This is fully unfair and against the principles of Internet marketing.
Apart from, the emails that the consumers will receive can be considered spam because they don’t seem to be aware of such emails, and that’s extraordinarily illegal.
Therefore, you will need to create high quality squeeze pages that will generate quality leads as well. Which means these leads are not compelled or obliged to do something that’s against their will.
Consequently, a high quality squeeze page or lead seize page can generate leads which are interested to find out extra information about your business.
Nevertheless, one ought to understand that you will need to send emails which are filled with good and feasible information.
In spite of everything, that’s what the consumers are after that is why they have provided you with the data that you simply want, right?
When completed right, squeeze pages can completely assure your on-line business growth. Why?
It is simply because visitors who opted to get into your lists have an interest to whatever idea you wish to tell them.
So, creating large opt-in lists can be very possible if you know how to make use of squeeze pages correctly.
What matters most here is that if you know the way essential lead generation and list building is to your online business, then, making use of squeeze pages might be essentially the most workable system you can ever have.
Here is a listing of some of the advantages that Web entrepreneurs can get from simply utilizing squeeze pages or lead capture pages:
1. Large list building
The most effective the reason why squeeze pages work is that they compel individuals to make some actions.
The problem with other kind of websites that are not generating sufficient gross sales is that they don’t motivate or oblige their visitors to make some acceptable actions.
The problem with those sites is that even when they have created a great gross sales letter, it surely is not able to force individuals to subscribe to the mailing lists, it will not work on large scale.
With squeeze pages, visitors are moved into actions. This may be incentivized by providing freebies that may be only downloaded if the guests will opt to be included in your list, this incentives are called “Lead Magnets”.
2. Get an general insight on the guests pursuits
Using squeeze pages will help you have a perception on the visitor’s individual interests. It is because customers, who have opted to subscribe to such squeeze pages, are almost definitely interested to particular data that you are offering.
Hence, you may change your matters every now and then and establish what information are highly saleable to the public. This gives you extra ways to generate better leads by offering in-demand information.
The bottom line is that generating good traffic is useless if you won’t be able to transform your visitors into potential clients; and the one means to do this is to include them on your list and then create a “virtual” relationship with them.
That’s the reason why squeeze pages really matters.